Our audience is therefore the greatest single agglomeration of decision-makers and opinion leaders in this region, from state houses to command posts and boardrooms and senior common rooms. Crucially, Diplomat EA will also track ICT, human security, defence and intelligence throughout the region. Diplomat EA is therefore written, designed, packaged and presented for a thinking audience active in ministries, security agencies, international agencies and regional inter-governmental organisations such as the African Union, IGAD, EAC, EABC, the World Bank, IMF,the Diplomatic Corps, civil society, CEOs, lawyers, accountants, religious organisations, academe, journalism and private sector organisations.As such, this magazine aims at providing the perfect balance between good journalism and excellent marketing, publicity, PR and advertising for an audience that is steeped in leadership, decision-making, strategic implementations, opinion shaping and influence. We look forward to and have every intention of bringing you a number of major scoops, stories, facts, figures, information and knowledge that you will gather for the very first time from these pages.

From time to time we shall make errors — to err being all too human — although hopefully not of the enormous and totally stultifying order of the Chicago Tribune in 1948, when they announced that Thomas Dewey had beaten Harry Truman in that year’s US Presidential election. A victorious Truman had his revenge by being photographed brandishing that edition of the Tribune in a picture that has become iconic around the world.When we err we shall set the record straight as prominently as we bent it and will apologise promptly, sincerely and fulsomely. Serving a region as large and diverse as eastern Africa in a subject as complex and sensitive as diplomacy, Diplomat EA’s editorial policy will emulate the most consummate of diplomats, who have long been said to have the ability to bite their tongues in a dozen languages when circumstances so demand. However, DEA will also tell truth to power in our region and strive at all times to offer a journalism of mediation, integrity, the highest standards and the most informative, educative, entertaining and ultimately transformative content. As a niche advertising platform, we look forward to a symbiotic relationship with all sectors of the economy that interact with and service the diplomatic and international organisations’ community, particularly the hospitality, motoring and real estate sectors as well as education and health. Welcome aboard Diplomat East Africa and join us on the first step of a great and ultimately all-Africa journey.

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DEA Outlets

1. All Nakumatt branches
2. chandarana supermarkets
3. Karen bookshop
4. Spring valley supermarkets
5. Monty's-Sarit
6. Text book centre-sarit
7. All times magazines
8. Silverbird branches (Junction/ Westgate)
9. Nairobi safari club
10. Fairmont Hotels
11. 680 gift shop
12. New stanley mini bookshop